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Hogyan adj el többet?
7 marketing alapelv az e-kereskedelemben + az AI forradalom

If you have a webshop but it's not bringing in enough orders, this will help you understand why.

This book will help you understand how a functioning webshop is put together, from demand to purchase.

With practical exercises so that you can not only understand, but also apply it to your own webshop.

Available for immediate download - printed books shipping from August 1st.

hogyan_adj_el_tobbet_7_marketing_alapelv_webshopoknak_ekreskedelem_ai_forradalom_puskas_ev

Typical situation:

they start with the wrong product

they don't understand the demand

they price their products poorly

they advertise, but there is no return

They have a nice webshop, but no customers.

This is usually not a technical error, but a lack of fundamentals .

This book helps with that.

It collects the foundations on which a functioning webshop is built.

It's not about tools, it's about:

how to decide if there is demand for a product

how to build a product page that sells

How to calculate whether it's worth advertising

how to turn a customer into a repeat customer

This is not a marketing book you read and put aside.

This is more of a process that can be completed .

You progress from chapter to chapter, and as you do so:

specify your target audience

reconsider your offer

review your pricing

and the system begins to come together

The goal is to see it through and see it through.

I recommend it to anyone who feels stuck in building and developing their webshop.

Many Hungarian SMEs and webshop owners struggle for the attention of customers. In her book, Éva has brilliantly summarized the steps that owners, but also self-proclaimed marketers and gurus, miss. Without these, it is impossible to build a stable, prosperous business or webshop. I recommend it to everyone who feels stuck in building and developing their webshop or is just looking for new opportunities to get ahead of their competitors.

Balázs Torok
torokbalazs.com

What is the book about?

01

Adequate audience and demand

to know if there is a real demand for what you want to sell

02

Product page, attraction and funnel

to understand what turns a visitor into an actual buyer

03

Price and profit

to see how much it's worth selling for and where the profit disappears

04

Analytics and ROI

not to make decisions based on feelings, but to see in numbers what works

05

Selling as marketing

→ how to know what the cheapest marketing is

06

Returning customer system

to operate in the long term

07

Timing

how to know when it is worth communicating or launching a campaign

+

the role of AI in e-commerce

→ to see what it's worth using and what it's not worth using

+

practical exercises at the end of each chapter

so you can apply it to your own webshop

+

attachments

practical templates and lists for everyday use

  • buyer persona template and questions
    → to see more precisely who you are selling to

  • AI and marketing tool list
    → current tools for content, automation and campaigns

  • e-commerce tool list (market research, appearance, analytics)
    → the most important tools for building and operating a webshop

  • KPI list
    → the most important metrics that you can use to track whether your webshop is working

  • funnel checklist
    → you can check step by step where customers are dropping out

I would make it a must-read for anyone interested in e-commerce and webshops.

I would make it a must-read for anyone interested in e-commerce and webshops, whether they are a complete beginner or a serial entrepreneur. It gives a basic picture of how e-commerce works, which is both a gap-filling and enjoyable knowledge without side conversations. I believe that businesses that are built on solid foundations will survive in the long run, so before any popular online course, I would definitely recommend this summary book to everyone, because it is truly solid.
you can build a house. With the help of what is written in the book, we can save ourselves a lot of beginner's mistakes, errors and disappointments. Although I personally am not a beginner in the world of e-commerce, what is written has given me a lot of new things, and also new perspectives, with which I can build much better, more stable and more profitable shops.

Dr. Krisztina Mazula
felicia.eu

After reading the book:

you won't make decisions based on "what if it works"

you will see where you are losing money

you will know what is worth changing

This is exactly what I needed as a beginner

I'm just starting to start my own webshop, and I needed someone to explain clearly what to look for in the beginning. The book not only provides theory, but also guides me through how to think about the product, the target audience, the prices, and the entire process. As a beginner, it was especially helpful that I didn't get a bunch of random tips, but a transparent system that I could follow step by step.

Katya
startup

This book is for you.

If you would like to start a webshop, but you don't want to
to make a mistake

If you don't just want a pretty page, but

working

If you already have a webshop, but it doesn't bring in enough revenue

If you want to understand the numbers, not just "feel" them

It helps to see a system even where we have only used separate tools so far

In today's huge marketing noise, this book takes you back to the essentials: strategy, the basics of a profitable business, the 7 main principles of marketing. It helps you see a system even where we have only used separate tools so far. It does all this in a clear, professional, and to the point way, presenting real and personal business examples, practical guides, aids, and a specific tool list. It is a useful foundation for beginners, and a great opportunity for professionals to fine-tune. It is not a volume intended for one-time reading, but rather a small manual that is worth constantly turning over, returning to from time to time, and looking up before a campaign, product launch, or market entry.

Ildiko Kenyo
pixandtype.com

Choose a package

Basic -
for strategy

Book

PDF

EPUB

4 990 Ft

Practical - for application
Book + AI prompts

PDF

EPUB

AI prompt package
to develop your webshop

7 principles checklist
→ a scoring checklist that quickly shows what's missing from your webshop

8 990 Ft

Most popular

Advanced -
for webshop building

Book + Growth package

PDF

EPUB

🎧 Audiobook (available later)

AI prompt package PRO version
for growth

7 principles checklist

+ exclusive 30,000 HUF discount on the Shopify course
(only in this package)

11 990 Ft

Best value

➕ Optional

Softcover printed book - 8,990 Ft

Hardcover printed book - 11,990 Ft

Webshop AI Prompt Package

With prompts that help:

product page in copywriting

buyer persona clarification

offer in development

in campaign ideas

About the author

evi_profil_2026_final.JPG

I am Éva Puskás, the founder of HelloSeller.

In the past two decades:

  • I worked at an online agency.

  • I was a development manager.

  • I built my own brand.

  • I have successfully sold to 38 countries on B2C and B2B lines

I worked:
Amazon, Etsy, Shopify and more international marketplaces.


Today I help domestic sellers with webshop development, consulting and training.

50+

30+

15+

10,000+

Business Development Consulting

Webshop Development

Years of Professional Experience

Product sales
to 38 countries

Why did I write this book?

I have worked with dozens of webshop owners in recent years.

I saw that most problems can be traced back to the same thing.

  • there is no profit from ads

  • no exact calculation

  • they are not reaching the right audience

  • there is no real demand for the product

  • no returning customers

Customer segmentation is often lacking. Those who make a one-time purchase and those who return regularly receive the same communication.

In such cases, even though the webshop technically works, it does not produce results.

This book will help you get these basics right and see what makes it work.

The book is a good strategy...

If you could apply this knowledge to your own webshop,
I can also help with this:

Shopify webshop system development

webshop audit

individual counseling

webshop implementation

Frequently asked questions

When will the book be published? - RELEASED!!

In what format will I receive the book?

Can I make my own webshop with this?

What if it's not for me?

If I have read it and have questions, can I get help?

I only want the printed book. Is that possible?

If you're thinking about a webshop, the basics matter.

This book helps with that.

Do you only want a printed copy?

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